⟣ Chapter Zero ⟢

She was given back to the world. Not abandoned, just out of options. A soft, silent thing with nowhere to go. No one would take her in. Too inconvenient. Too different. Too much responsibility. So they let her go.

But she wasn’t forgotten.

She became the metaphor for every version of me that got dismissed. Too loud. Too emotional. Too expensive. Too much. She was a reminder: no one’s coming to save you. You either sink, or you swim.

⟣ RYCH is what happens when the girl who had to hustle… finally sees it pay off.
⟣ BÜNNI is what happens when softness learns how to move fast, stay sharp, and survive without a safety net.

This isn’t activewear. It’s Performance Couture.
I didn’t fit in a category, so I made my own.

Together, that’s not just a brand. That’s a comeback.

This brand was created for the loud. The emotional. The expensive. The untamed.
Soft in spirit, savage by design.

This is Chapter Zero.
The prologue to a problem.
Only the RYCH survive.

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The 5.27 Code 

What does 5.27 mean?

At RYCHBÜNNI, nothing is random.
Not the cuts. Not the names. Not the numbers.

5.27 is the blueprint.
It’s more than just a price tag, it’s a timestamp. A legacy. A coded signature stitched into every drop.

May 27th is the birthday of the woman who taught me what beauty looks like when it’s bold. Soft. Unapologetic. Real.
Her presence shaped the foundation of this brand.
Her spirit shows up in the seams, the shade names, the drop dates, even in the decimals.

So when you see $XX5.27, know this:
You’re not just wearing a set.
You’re stepping into something personal. Intentional.
You’re wearing a piece of a story that started long before launch day.

Welcome to RYCHBÜNNI.
Built with purpose. Coded in love.
The 5.27 way.